Omnisend Integration

Omnisend is an email and SMS marketing platform built for ecommerce. WP Smart Consent integrates with Omnisend via the Contacts API, forwarding opted-in contacts to your Omnisend account in real time.

What You’ll Need#

An Omnisend API key. To generate one, log into your Omnisend account, go to Store Settings → Integrations & API → API Keys, and create a new key.

Setting It Up#

In the WP Smart Consent dashboard, go to Integrations and find the Omnisend card. Enable it, paste in your API key, and save. Unlike some other integrations, Omnisend doesn’t require selecting a specific list — contacts are added directly to your Omnisend account and segmentation is handled from within Omnisend itself.

What Gets Sent#

When a visitor opts in, WP Smart Consent forwards their first name, last name, and email address to Omnisend. The contact is added to your account immediately and will appear in your Omnisend contacts list.

Works Alongside Other Integrations#

Enabling the Omnisend integration doesn’t affect any of your other active integrations. Each destination is independent — a single opt-in event will be forwarded to Omnisend and every other enabled destination simultaneously, and logged with the source integration that captured it.