Privacy & Data Flow
WP Smart Consent is designed so that your customers’ data never touches any server other than your own WordPress site and the destination service you’ve explicitly chosen.
No Proxy, No Middleman#
When a visitor opts in, WP Smart Consent calls your email platform’s API directly from your WordPress installation using PHP. There is no external relay server, no WP Smart Consent cloud service, and no intermediary of any kind between your site and your chosen CRM or ESP.
This means the only parties who ever see the contact data are your WordPress server and the destination service — exactly the same as if you had written the API call yourself.
No Telemetry#
WP Smart Consent does not phone home. No usage data, opt-in counts, site URLs, or any other information is ever sent back to WP Smart Consent or Nahnu Media. The plugin operates entirely within your own hosting environment.
What Data Is Collected#
The only data WP Smart Consent captures and forwards is what the customer enters into the form or checkout:
- First and last name
- Email address
No payment data, order totals, IP addresses, or any other fields are captured or transmitted by the plugin.
What Is Stored Locally#
If logging is enabled, each opt-in event is written to a table in your own WordPress database (wpsc_logger). This record contains the contact’s name, email, timestamp, and the integration source. It is stored on your server only — it is never synced or reported externally.
GDPR Considerations#
WP Smart Consent is built around explicit opt-in by design — the checkbox must be actively ticked before any data is forwarded. Combined with the geo-detection feature, which automatically unchecks the checkbox for EU visitors, the plugin gives you a solid foundation for consent-based marketing.
That said, WP Smart Consent is a tool — compliance with GDPR or any other regulation depends on how you configure and use it, your privacy policy, and your overall data handling practices. If you have specific compliance requirements, consult a legal professional.