Mailchimp Integration

Mailchimp is one of the most widely used email marketing platforms. WP Smart Consent integrates with Mailchimp via the Mailchimp Marketing API, forwarding opted-in contacts to your Mailchimp account in real time.

What You’ll Need#

A Mailchimp API key. To generate one, log into your Mailchimp account, go to Account → Extras → API Keys, and create a new key.

Setting It Up#

In the WP Smart Consent dashboard, go to Integrations and find the Mailchimp card. Enable it, paste in your API key, and save. WP Smart Consent will connect to your Mailchimp account and populate a list dropdown with your available audiences. Select the audience or audiences you want opted-in contacts added to.

Audience Selection#

WP Smart Consent supports selecting multiple Mailchimp audiences simultaneously. If you have more than one audience configured, opted-in contacts will be added to all selected audiences in a single opt-in event.

What Gets Sent#

When a visitor opts in, WP Smart Consent forwards their first name, last name, and email address to Mailchimp. The contact is added to your selected audience with a subscribed status.

Works Alongside Other Integrations#

Enabling the Mailchimp integration doesn’t affect any of your other active integrations. Each destination is independent — a single opt-in event will be forwarded to Mailchimp and every other enabled destination simultaneously, and logged with the source integration that captured it.