WP Smart Consent adds a GDPR-compliant opt-in checkbox to WPForms. When a customer ticks it and submits a form, their details are automatically forwarded to Moosend in real time.
How it works
WPForms
Customer submits a form
GDPR Opt-In
Checkbox shown at your form
WP Smart Consent
Logs consent & forwards in real time
Moosend
New subscriber created instantly
The connection explained
WP Smart Consent adds a GDPR-compliant opt-in checkbox to your form. It is unchecked by default, so the visitor must actively tick it to subscribe. When they do and submits a form, WP Smart Consent immediately captures the consent with a timestamp and stores it in your WordPress database, giving you a complete audit trail without any third-party dependency. In the same request, it calls the Moosend API and creates or updates a contact with their name, email address, and any custom fields you have mapped in the WP Smart Consent dashboard. Your automations in Moosend fire instantly, just as if the subscriber had come through a native Moosend form. No cron delays. No code.
About the tools
WPForms
The beginner-friendly WordPress form builder.
FormsThe beginner-friendly WordPress form builder used by over 6 million websites.
WPForms is the most user-friendly form plugin for WordPress, with a drag-and-drop builder and powerful features for all skill levels. WP Smart Consent adds a GDPR opt-in checkbox to your WPForms forms and automatically forwards opted-in contacts to your CRM on every submission.
Visit WPForms
Moosend
Affordable email marketing with powerful automation.
Cloud ESPAffordable email marketing with powerful automation, without the enterprise price tag.
Moosend offers advanced automation at a competitive price point. WP Smart Consent adds opted-in contacts to Moosend mailing lists and maps checkout fields to subscriber custom fields.
Visit MoosendWhat's included
GDPR compliance
FAQ
No. WP Smart Consent hooks directly into WPForms's action system and injects the checkbox automatically. There is nothing to edit in your theme, checkout template, or form layout.
Yes. The checkbox is unchecked by default, so the customer must actively tick it to subscribe. This is intentional: explicit, unambiguous consent is required by GDPR. Only customers who tick the box are forwarded to Moosend. Customers who leave it unticked are never added to your list.
By default: first name, last name, and email address. You can map additional custom fields from the WP Smart Consent dashboard to any field your source plugin captures , such as order value, product name, or any custom form field.
Consent is logged locally in your WordPress database with the subscriber's email, the source plugin name, and a timestamp, giving you a complete audit trail without any third-party dependency.
Yes. You'll need an active Moosend account and an API key (or equivalent credential) to enter in the WP Smart Consent settings. The plugin handles all API communication from there.
Your consent records stay safe in WordPress. You can change the destination CRM in WP Smart Consent settings at any time. New opt-ins go to the new CRM; historical records remain in your database.
Comparing?
More integrations
Install WP Smart Consent, activate the Moosend integration, and opted-in subscribers flow from WPForms to Moosend in under 5 minutes.
