Brevo
Cloud ESP
ActiveCampaign
Cloud ESP
WPForms
For use withWhich CRM should you use with WPForms and WP Smart Consent? Both are fully supported. Here is a side-by-side breakdown to help you decide.
Brevo (formerly Sendinblue) is a complete marketing platform covering email, SMS, chat, and CRM. WP Smart Consent subscribes opted-in contacts to your Brevo lists and can trigger transactional workflows immediately after checkout.
ActiveCampaign combines email marketing, automation, CRM, and sales features. WP Smart Consent pushes opted-in contacts to ActiveCampaign with list assignment, tags, and custom field mapping configured from the WP Smart Consent dashboard.
Side by side
| Feature |
Brevo |
ActiveCampaign |
|---|---|---|
| Pricing | Free up to 9,000 emails/mo | From $15/mo (paid only) |
| Best for | Budget-conscious teams needing email + SMS | Deep automation and CRM power users |
| Free plan | Yes (generous) | No (14-day trial) |
| Automation | Yes | Yes (advanced) |
| Ecommerce focus | Yes | Yes |
| Hosting | Cloud SaaS | Cloud SaaS |
| API | REST API v3 | REST API v3 |
| Support | Email (free), phone (paid) | Email, chat, phone |
| WP Smart Consent sync | Real-time, no cron | Real-time, no cron |
| Custom field mapping | Yes | Yes |
| GDPR consent stored | Locally in WordPress | Locally in WordPress |
Both integrations are fully supported by WP Smart Consent. The right choice depends on your existing stack, budget, and automation needs.
FAQ
Yes. WP Smart Consent stores consent locally first. You can change your destination CRM in the settings at any time — historical opt-ins stay safe.
WP Smart Consent currently sends to one destination per source. If you need multi-destination routing, you can chain via a middleware like WP Fusion.
Yes. Both Brevo and ActiveCampaign are fully supported as destinations for WPForms opt-ins through WP Smart Consent.
Also compare
WP Smart Consent supports both Brevo and ActiveCampaign , plus 17 more destinations.
