WP Smart Consent adds a GDPR-compliant opt-in checkbox to WooCommerce. When a customer ticks it and places an order, their details are automatically forwarded to HubSpot in real time.
How it works
WooCommerce
Customer places an order
GDPR Opt-In
Checkbox shown at the checkout
WP Smart Consent
Logs consent & forwards in real time
HubSpot
New subscriber created instantly
The connection explained
WP Smart Consent adds a GDPR-compliant opt-in checkbox to the checkout. It is unchecked by default, so the customer must actively tick it to subscribe. When they do and places an order, WP Smart Consent immediately captures the consent with a timestamp and stores it in your WordPress database, giving you a complete audit trail without any third-party dependency. In the same request, it calls the HubSpot API and creates or updates a contact with their name, email address, and any custom fields you have mapped in the WP Smart Consent dashboard. Your automations in HubSpot fire instantly, just as if the subscriber had come through a native HubSpot form. No cron delays. No code.
About the tools
WooCommerce
The leading WordPress ecommerce plugin.
EcommerceThe world's most popular WordPress ecommerce plugin, powering millions of online stores.
WooCommerce powers millions of online stores worldwide. WP Smart Consent integrates with both the classic shortcode checkout and the modern block-based checkout, displaying a GDPR-compliant marketing opt-in checkbox at exactly the right moment, just before the order is placed. Works with all payment gateways and HPOS.
Visit WooCommerce
HubSpot
The full-stack CRM for marketing, sales, and service.
Cloud ESPThe world's leading inbound CRM platform connecting marketing, sales, and service.
HubSpot is the world's leading inbound CRM platform. WP Smart Consent creates or updates HubSpot contacts with consent data, list membership, and checkout properties on every opt-in.
Visit HubSpotWhat's included
GDPR compliance
FAQ
No. WP Smart Consent hooks directly into WooCommerce's action system and injects the checkbox automatically. There is nothing to edit in your theme, checkout template, or form layout.
Yes. The checkbox is unchecked by default, so the customer must actively tick it to subscribe. This is intentional: explicit, unambiguous consent is required by GDPR. Only customers who tick the box are forwarded to HubSpot. Customers who leave it unticked are never added to your list.
By default: first name, last name, and email address. You can map additional custom fields from the WP Smart Consent dashboard to any field your source plugin captures , such as order value, product name, or any custom form field.
Consent is logged locally in your WordPress database with the subscriber's email, the source plugin name, and a timestamp, giving you a complete audit trail without any third-party dependency.
Yes. You'll need an active HubSpot account and an API key (or equivalent credential) to enter in the WP Smart Consent settings. The plugin handles all API communication from there.
Your consent records stay safe in WordPress. You can change the destination CRM in WP Smart Consent settings at any time. New opt-ins go to the new CRM; historical records remain in your database.
Comparing?
More integrations
Install WP Smart Consent, activate the HubSpot integration, and opted-in subscribers flow from WooCommerce to HubSpot in under 5 minutes.
