WP Smart Consent adds a GDPR-compliant opt-in checkbox to HappyForms. When a customer ticks it and submits a form, their details are automatically forwarded to Omnisend in real time.
How it works
HappyForms
Customer submits a form
GDPR Opt-In
Checkbox shown at your form
WP Smart Consent
Logs consent & forwards in real time
Omnisend
New subscriber created instantly
The connection explained
WP Smart Consent adds a GDPR-compliant opt-in checkbox to your form. It is unchecked by default, so the visitor must actively tick it to subscribe. When they do and submits a form, WP Smart Consent immediately captures the consent with a timestamp and stores it in your WordPress database, giving you a complete audit trail without any third-party dependency. In the same request, it calls the Omnisend API and creates or updates a contact with their name, email address, and any custom fields you have mapped in the WP Smart Consent dashboard. Your automations in Omnisend fire instantly, just as if the subscriber had come through a native Omnisend form. No cron delays. No code.
About the tools
HappyForms
Simple, privacy-first WordPress form builder.
FormsA simple, privacy-first WordPress form builder with a clean live-preview editor.
HappyForms is a clean, privacy-focused form builder with a live-preview editor. WP Smart Consent adds a GDPR opt-in field to HappyForms forms and forwards opted-in contacts to your CRM automatically on submission.
Visit HappyForms
Omnisend
Email and SMS marketing purpose-built for ecommerce.
Cloud ESPThe omnichannel marketing platform purpose-built for ecommerce with email, SMS, and push.
Omnisend is purpose-built for ecommerce with powerful omnichannel automation across email, SMS, and push notifications. WP Smart Consent pushes opted-in contacts and order context into Omnisend to trigger post-purchase sequences.
Visit OmnisendWhat's included
GDPR compliance
FAQ
No. WP Smart Consent hooks directly into HappyForms's action system and injects the checkbox automatically. There is nothing to edit in your theme, checkout template, or form layout.
Yes. The checkbox is unchecked by default, so the customer must actively tick it to subscribe. This is intentional: explicit, unambiguous consent is required by GDPR. Only customers who tick the box are forwarded to Omnisend. Customers who leave it unticked are never added to your list.
By default: first name, last name, and email address. You can map additional custom fields from the WP Smart Consent dashboard to any field your source plugin captures , such as order value, product name, or any custom form field.
Consent is logged locally in your WordPress database with the subscriber's email, the source plugin name, and a timestamp, giving you a complete audit trail without any third-party dependency.
Yes. You'll need an active Omnisend account and an API key (or equivalent credential) to enter in the WP Smart Consent settings. The plugin handles all API communication from there.
Your consent records stay safe in WordPress. You can change the destination CRM in WP Smart Consent settings at any time. New opt-ins go to the new CRM; historical records remain in your database.
Comparing?
More integrations
Install WP Smart Consent, activate the Omnisend integration, and opted-in subscribers flow from HappyForms to Omnisend in under 5 minutes.
