MailerLite
Cloud ESP
Mailchimp
Cloud ESP
HappyForms
For use withWhich CRM should you use with HappyForms and WP Smart Consent? Both are fully supported. Here is a side-by-side breakdown to help you decide.
MailerLite is known for its clean interface, generous free tier, and ease of use. WP Smart Consent subscribes opted-in contacts to your MailerLite groups and maps checkout fields to subscriber custom fields automatically.
Mailchimp helps businesses of all sizes grow their audience and revenue through email, automations, and analytics. WP Smart Consent instantly adds opted-in contacts to your Mailchimp audience with the correct tags and merge field values.
Side by side
| Feature |
MailerLite |
Mailchimp |
|---|---|---|
| Pricing | Free up to 1,000 subscribers | Free up to 500 contacts, then paid |
| Best for | Simple, affordable email for small teams | Beginners and small businesses |
| Free plan | Yes (generous) | Yes |
| Automation | Yes | Yes (Customer Journeys) |
| Ecommerce focus | Basic | Yes (strong) |
| Hosting | Cloud SaaS | Cloud SaaS |
| API | REST API | REST API v3 |
| Support | Email / chat | Email / chat (paid plans) |
| WP Smart Consent sync | Real-time, no cron | Real-time, no cron |
| Custom field mapping | Yes | Yes |
| GDPR consent stored | Locally in WordPress | Locally in WordPress |
Both integrations are fully supported by WP Smart Consent. The right choice depends on your existing stack, budget, and automation needs.
FAQ
Yes. WP Smart Consent stores consent locally first. You can change your destination CRM in the settings at any time — historical opt-ins stay safe.
WP Smart Consent currently sends to one destination per source. If you need multi-destination routing, you can chain via a middleware like WP Fusion.
Yes. Both MailerLite and Mailchimp are fully supported as destinations for HappyForms opt-ins through WP Smart Consent.
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WP Smart Consent supports both MailerLite and Mailchimp , plus 17 more destinations.
