WP Smart Consent adds a GDPR-compliant opt-in checkbox to Gravity Forms. When a customer ticks it and submits a form, their details are automatically forwarded to Mailchimp in real time.
How it works
Gravity Forms
Customer submits a form
GDPR Opt-In
Checkbox shown at your form
WP Smart Consent
Logs consent & forwards in real time
Mailchimp
New subscriber created instantly
The connection explained
WP Smart Consent adds a GDPR-compliant opt-in checkbox to your form. It is unchecked by default, so the visitor must actively tick it to subscribe. When they do and submits a form, WP Smart Consent immediately captures the consent with a timestamp and stores it in your WordPress database, giving you a complete audit trail without any third-party dependency. In the same request, it calls the Mailchimp API and creates or updates a contact with their name, email address, and any custom fields you have mapped in the WP Smart Consent dashboard. Your automations in Mailchimp fire instantly, just as if the subscriber had come through a native Mailchimp form. No cron delays. No code.
About the tools
Gravity Forms
The most powerful WordPress form builder.
FormsThe most powerful form builder plugin for WordPress, used by enterprise and agencies.
Gravity Forms is the enterprise-grade form builder of choice for agencies and power users. WP Smart Consent integrates with Gravity Forms to present an opt-in checkbox and route consenting submissions to your CRM through the official API.
Visit Gravity Forms
Mailchimp
The world's most popular email marketing platform.
Cloud ESPThe world's largest email marketing platform, trusted by 11 million+ businesses.
Mailchimp helps businesses of all sizes grow their audience and revenue through email, automations, and analytics. WP Smart Consent instantly adds opted-in contacts to your Mailchimp audience with the correct tags and merge field values.
Visit MailchimpWhat's included
GDPR compliance
FAQ
No. WP Smart Consent hooks directly into Gravity Forms's action system and injects the checkbox automatically. There is nothing to edit in your theme, checkout template, or form layout.
Yes. The checkbox is unchecked by default, so the customer must actively tick it to subscribe. This is intentional: explicit, unambiguous consent is required by GDPR. Only customers who tick the box are forwarded to Mailchimp. Customers who leave it unticked are never added to your list.
By default: first name, last name, and email address. You can map additional custom fields from the WP Smart Consent dashboard to any field your source plugin captures , such as order value, product name, or any custom form field.
Consent is logged locally in your WordPress database with the subscriber's email, the source plugin name, and a timestamp, giving you a complete audit trail without any third-party dependency.
Yes. You'll need an active Mailchimp account and an API key (or equivalent credential) to enter in the WP Smart Consent settings. The plugin handles all API communication from there.
Your consent records stay safe in WordPress. You can change the destination CRM in WP Smart Consent settings at any time. New opt-ins go to the new CRM; historical records remain in your database.
Comparing?
More integrations
Install WP Smart Consent, activate the Mailchimp integration, and opted-in subscribers flow from Gravity Forms to Mailchimp in under 5 minutes.
