ActiveCampaign
Cloud ESP
Mailchimp
Cloud ESP
Formidable Forms
For use withWhich CRM should you use with Formidable Forms and WP Smart Consent? Both are fully supported. Here is a side-by-side breakdown to help you decide.
ActiveCampaign combines email marketing, automation, CRM, and sales features. WP Smart Consent pushes opted-in contacts to ActiveCampaign with list assignment, tags, and custom field mapping configured from the WP Smart Consent dashboard.
Mailchimp helps businesses of all sizes grow their audience and revenue through email, automations, and analytics. WP Smart Consent instantly adds opted-in contacts to your Mailchimp audience with the correct tags and merge field values.
Side by side
| Feature |
ActiveCampaign |
Mailchimp |
|---|---|---|
| Pricing | From $15/mo (paid only) | Free up to 500 contacts, then paid |
| Best for | Deep automation and CRM power users | Beginners and small businesses |
| Free plan | No (14-day trial) | Yes |
| Automation | Yes (advanced) | Yes (Customer Journeys) |
| Ecommerce focus | Yes | Yes (strong) |
| Hosting | Cloud SaaS | Cloud SaaS |
| API | REST API v3 | REST API v3 |
| Support | Email, chat, phone | Email / chat (paid plans) |
| WP Smart Consent sync | Real-time, no cron | Real-time, no cron |
| Custom field mapping | Yes | Yes |
| GDPR consent stored | Locally in WordPress | Locally in WordPress |
Both integrations are fully supported by WP Smart Consent. The right choice depends on your existing stack, budget, and automation needs.
FAQ
Yes. WP Smart Consent stores consent locally first. You can change your destination CRM in the settings at any time — historical opt-ins stay safe.
WP Smart Consent currently sends to one destination per source. If you need multi-destination routing, you can chain via a middleware like WP Fusion.
Yes. Both ActiveCampaign and Mailchimp are fully supported as destinations for Formidable Forms opt-ins through WP Smart Consent.
Also compare
WP Smart Consent supports both ActiveCampaign and Mailchimp , plus 17 more destinations.
