Mailchimp
Cloud ESP
MailerLite
Cloud ESP
WPForms
For use withWhich CRM should you use with WPForms and WP Smart Consent? Both are fully supported. Here is a side-by-side breakdown to help you decide.
Mailchimp helps businesses of all sizes grow their audience and revenue through email, automations, and analytics. WP Smart Consent instantly adds opted-in contacts to your Mailchimp audience with the correct tags and merge field values.
MailerLite is known for its clean interface, generous free tier, and ease of use. WP Smart Consent subscribes opted-in contacts to your MailerLite groups and maps checkout fields to subscriber custom fields automatically.
Side by side
| Feature |
Mailchimp |
MailerLite |
|---|---|---|
| Pricing | Free up to 500 contacts, then paid | Free up to 1,000 subscribers |
| Best for | Beginners and small businesses | Simple, affordable email for small teams |
| Free plan | Yes | Yes (generous) |
| Automation | Yes (Customer Journeys) | Yes |
| Ecommerce focus | Yes (strong) | Basic |
| Hosting | Cloud SaaS | Cloud SaaS |
| API | REST API v3 | REST API |
| Support | Email / chat (paid plans) | Email / chat |
| WP Smart Consent sync | Real-time, no cron | Real-time, no cron |
| Custom field mapping | Yes | Yes |
| GDPR consent stored | Locally in WordPress | Locally in WordPress |
Both integrations are fully supported by WP Smart Consent. The right choice depends on your existing stack, budget, and automation needs.
FAQ
Yes. WP Smart Consent stores consent locally first. You can change your destination CRM in the settings at any time — historical opt-ins stay safe.
WP Smart Consent currently sends to one destination per source. If you need multi-destination routing, you can chain via a middleware like WP Fusion.
Yes. Both Mailchimp and MailerLite are fully supported as destinations for WPForms opt-ins through WP Smart Consent.
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WP Smart Consent supports both Mailchimp and MailerLite , plus 17 more destinations.
