Klaviyo
Cloud ESP
ActiveCampaign
Cloud ESP
SureForms
For use withWhich CRM should you use with SureForms and WP Smart Consent? Both are fully supported. Here is a side-by-side breakdown to help you decide.
Klaviyo is the marketing automation platform built for ecommerce, driving revenue through behavioural email and SMS. WP Smart Consent adds consent-gated contacts to your Klaviyo lists with full profile and order context.
ActiveCampaign combines email marketing, automation, CRM, and sales features. WP Smart Consent pushes opted-in contacts to ActiveCampaign with list assignment, tags, and custom field mapping configured from the WP Smart Consent dashboard.
Side by side
| Feature |
Klaviyo |
ActiveCampaign |
|---|---|---|
| Pricing | Free up to 250 contacts, then paid | From $15/mo (paid only) |
| Best for | Ecommerce brands and DTC stores | Deep automation and CRM power users |
| Free plan | Yes | No (14-day trial) |
| Automation | Yes (flows) | Yes (advanced) |
| Ecommerce focus | Yes (best-in-class) | Yes |
| Hosting | Cloud SaaS | Cloud SaaS |
| API | REST API v2024 | REST API v3 |
| Support | Email / chat (paid) | Email, chat, phone |
| WP Smart Consent sync | Real-time, no cron | Real-time, no cron |
| Custom field mapping | Yes | Yes |
| GDPR consent stored | Locally in WordPress | Locally in WordPress |
Both integrations are fully supported by WP Smart Consent. The right choice depends on your existing stack, budget, and automation needs.
FAQ
Yes. WP Smart Consent stores consent locally first. You can change your destination CRM in the settings at any time — historical opt-ins stay safe.
WP Smart Consent currently sends to one destination per source. If you need multi-destination routing, you can chain via a middleware like WP Fusion.
Yes. Both Klaviyo and ActiveCampaign are fully supported as destinations for SureForms opt-ins through WP Smart Consent.
Also compare
WP Smart Consent supports both Klaviyo and ActiveCampaign , plus 17 more destinations.
