Mailchimp
Cloud ESP
Klaviyo
Cloud ESP
Ninja Forms
For use withWhich CRM should you use with Ninja Forms and WP Smart Consent? Both are fully supported. Here is a side-by-side breakdown to help you decide.
Mailchimp helps businesses of all sizes grow their audience and revenue through email, automations, and analytics. WP Smart Consent instantly adds opted-in contacts to your Mailchimp audience with the correct tags and merge field values.
Klaviyo is the marketing automation platform built for ecommerce, driving revenue through behavioural email and SMS. WP Smart Consent adds consent-gated contacts to your Klaviyo lists with full profile and order context.
Side by side
| Feature |
Mailchimp |
Klaviyo |
|---|---|---|
| Pricing | Free up to 500 contacts, then paid | Free up to 250 contacts, then paid |
| Best for | Beginners and small businesses | Ecommerce brands and DTC stores |
| Free plan | Yes | Yes |
| Automation | Yes (Customer Journeys) | Yes (flows) |
| Ecommerce focus | Yes (strong) | Yes (best-in-class) |
| Hosting | Cloud SaaS | Cloud SaaS |
| API | REST API v3 | REST API v2024 |
| Support | Email / chat (paid plans) | Email / chat (paid) |
| WP Smart Consent sync | Real-time, no cron | Real-time, no cron |
| Custom field mapping | Yes | Yes |
| GDPR consent stored | Locally in WordPress | Locally in WordPress |
Both integrations are fully supported by WP Smart Consent. The right choice depends on your existing stack, budget, and automation needs.
FAQ
Yes. WP Smart Consent stores consent locally first. You can change your destination CRM in the settings at any time — historical opt-ins stay safe.
WP Smart Consent currently sends to one destination per source. If you need multi-destination routing, you can chain via a middleware like WP Fusion.
Yes. Both Mailchimp and Klaviyo are fully supported as destinations for Ninja Forms opt-ins through WP Smart Consent.
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WP Smart Consent supports both Mailchimp and Klaviyo , plus 17 more destinations.
