Groundhogg
WordPress CRM
ActiveCampaign
Cloud ESP
HappyForms
For use withWhich CRM should you use with HappyForms and WP Smart Consent? Both are fully supported. Here is a side-by-side breakdown to help you decide.
Groundhogg is a powerful self-hosted CRM and marketing automation plugin for WordPress with full funnel building and tagging. WP Smart Consent creates or updates Groundhogg contacts and can enrol them in funnels on every opt-in.
ActiveCampaign combines email marketing, automation, CRM, and sales features. WP Smart Consent pushes opted-in contacts to ActiveCampaign with list assignment, tags, and custom field mapping configured from the WP Smart Consent dashboard.
Side by side
| Feature |
Groundhogg |
ActiveCampaign |
|---|---|---|
| Pricing | From $240/yr (self-hosted) | From $15/mo (paid only) |
| Best for | Agencies and consultants wanting full data ownership | Deep automation and CRM power users |
| Free plan | Yes (free plugin) | No (14-day trial) |
| Automation | Yes (full funnels) | Yes (advanced) |
| Ecommerce focus | Yes | Yes |
| Hosting | Self-hosted (your server) | Cloud SaaS |
| API | WordPress REST API | REST API v3 |
| Support | Email / docs | Email, chat, phone |
| WP Smart Consent sync | Real-time, no cron | Real-time, no cron |
| Custom field mapping | Yes | Yes |
| GDPR consent stored | Locally in WordPress | Locally in WordPress |
Both integrations are fully supported by WP Smart Consent. The right choice depends on your existing stack, budget, and automation needs.
FAQ
Yes. WP Smart Consent stores consent locally first. You can change your destination CRM in the settings at any time — historical opt-ins stay safe.
WP Smart Consent currently sends to one destination per source. If you need multi-destination routing, you can chain via a middleware like WP Fusion.
Yes. Both Groundhogg and ActiveCampaign are fully supported as destinations for HappyForms opt-ins through WP Smart Consent.
Also compare
WP Smart Consent supports both Groundhogg and ActiveCampaign , plus 17 more destinations.
