HubSpot
Cloud ESP
Mailchimp
Cloud ESP
Gravity Forms
For use withWhich CRM should you use with Gravity Forms and WP Smart Consent? Both are fully supported. Here is a side-by-side breakdown to help you decide.
HubSpot is the world's leading inbound CRM platform. WP Smart Consent creates or updates HubSpot contacts with consent data, list membership, and checkout properties on every opt-in.
Mailchimp helps businesses of all sizes grow their audience and revenue through email, automations, and analytics. WP Smart Consent instantly adds opted-in contacts to your Mailchimp audience with the correct tags and merge field values.
Side by side
| Feature |
HubSpot |
Mailchimp |
|---|---|---|
| Pricing | Free CRM, paid marketing from $18/mo | Free up to 500 contacts, then paid |
| Best for | Teams wanting CRM + marketing in one place | Beginners and small businesses |
| Free plan | Yes (CRM always free) | Yes |
| Automation | Yes (paid plans) | Yes (Customer Journeys) |
| Ecommerce focus | Yes | Yes (strong) |
| Hosting | Cloud SaaS | Cloud SaaS |
| API | REST API v3 | REST API v3 |
| Support | Community, email, chat, phone | Email / chat (paid plans) |
| WP Smart Consent sync | Real-time, no cron | Real-time, no cron |
| Custom field mapping | Yes | Yes |
| GDPR consent stored | Locally in WordPress | Locally in WordPress |
Both integrations are fully supported by WP Smart Consent. The right choice depends on your existing stack, budget, and automation needs.
FAQ
Yes. WP Smart Consent stores consent locally first. You can change your destination CRM in the settings at any time — historical opt-ins stay safe.
WP Smart Consent currently sends to one destination per source. If you need multi-destination routing, you can chain via a middleware like WP Fusion.
Yes. Both HubSpot and Mailchimp are fully supported as destinations for Gravity Forms opt-ins through WP Smart Consent.
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WP Smart Consent supports both HubSpot and Mailchimp , plus 17 more destinations.
