HubSpot
Cloud ESP
ActiveCampaign
Cloud ESP
Gravity Forms
For use withWhich CRM should you use with Gravity Forms and WP Smart Consent? Both are fully supported. Here is a side-by-side breakdown to help you decide.
HubSpot is the world's leading inbound CRM platform. WP Smart Consent creates or updates HubSpot contacts with consent data, list membership, and checkout properties on every opt-in.
ActiveCampaign combines email marketing, automation, CRM, and sales features. WP Smart Consent pushes opted-in contacts to ActiveCampaign with list assignment, tags, and custom field mapping configured from the WP Smart Consent dashboard.
Side by side
| Feature |
HubSpot |
ActiveCampaign |
|---|---|---|
| Pricing | Free CRM, paid marketing from $18/mo | From $15/mo (paid only) |
| Best for | Teams wanting CRM + marketing in one place | Deep automation and CRM power users |
| Free plan | Yes (CRM always free) | No (14-day trial) |
| Automation | Yes (paid plans) | Yes (advanced) |
| Ecommerce focus | Yes | Yes |
| Hosting | Cloud SaaS | Cloud SaaS |
| API | REST API v3 | REST API v3 |
| Support | Community, email, chat, phone | Email, chat, phone |
| WP Smart Consent sync | Real-time, no cron | Real-time, no cron |
| Custom field mapping | Yes | Yes |
| GDPR consent stored | Locally in WordPress | Locally in WordPress |
Both integrations are fully supported by WP Smart Consent. The right choice depends on your existing stack, budget, and automation needs.
FAQ
Yes. WP Smart Consent stores consent locally first. You can change your destination CRM in the settings at any time — historical opt-ins stay safe.
WP Smart Consent currently sends to one destination per source. If you need multi-destination routing, you can chain via a middleware like WP Fusion.
Yes. Both HubSpot and ActiveCampaign are fully supported as destinations for Gravity Forms opt-ins through WP Smart Consent.
Also compare
WP Smart Consent supports both HubSpot and ActiveCampaign , plus 17 more destinations.
