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Comparison
Kit (ConvertKit)

Kit (ConvertKit)

Cloud ESP
VS
ActiveCampaign

ActiveCampaign

Cloud ESP
Formidable Forms

Formidable Forms

For use with

Kit (ConvertKit) vs ActiveCampaign

Which CRM should you use with Formidable Forms and WP Smart Consent? Both are fully supported. Here is a side-by-side breakdown to help you decide.

Kit (ConvertKit)

Kit (ConvertKit)

Cloud ESP

Kit (ConvertKit) is the platform of choice for creators, course sellers, and online businesses. WP Smart Consent subscribes opted-in buyers and form submitters to your Kit sequences and applies tags automatically on every opt-in.

  • Creators, bloggers, course sellers
  • Free plan: Yes
  • Automation: Yes (visual automations)
  • Ecommerce: Basic
  • Real-time sync from Formidable Forms via WP Smart Consent
ActiveCampaign

ActiveCampaign

Cloud ESP

ActiveCampaign combines email marketing, automation, CRM, and sales features. WP Smart Consent pushes opted-in contacts to ActiveCampaign with list assignment, tags, and custom field mapping configured from the WP Smart Consent dashboard.

  • Deep automation and CRM power users
  • Free plan: No (14-day trial)
  • Automation: Yes (advanced)
  • Ecommerce: Yes
  • Real-time sync from Formidable Forms via WP Smart Consent

Feature comparison

Feature
Kit (ConvertKit)
ActiveCampaign
Pricing Free up to 10,000 subscribers From $15/mo (paid only)
Best for Creators, bloggers, course sellers Deep automation and CRM power users
Free plan Yes No (14-day trial)
Automation Yes (visual automations) Yes (advanced)
Ecommerce focus Basic Yes
Hosting Cloud SaaS Cloud SaaS
API REST API v4 REST API v3
Support Email / live chat Email, chat, phone
WP Smart Consent sync Real-time, no cron Real-time, no cron
Custom field mapping Yes Yes
GDPR consent stored Locally in WordPress Locally in WordPress

Both integrations are fully supported by WP Smart Consent. The right choice depends on your existing stack, budget, and automation needs.

Common questions

Can I switch CRMs later?

Yes. WP Smart Consent stores consent locally first. You can change your destination CRM in the settings at any time — historical opt-ins stay safe.

Can I use both at the same time?

WP Smart Consent currently sends to one destination per source. If you need multi-destination routing, you can chain via a middleware like WP Fusion.

Does it work with Formidable Forms?

Yes. Both Kit (ConvertKit) and ActiveCampaign are fully supported as destinations for Formidable Forms opt-ins through WP Smart Consent.

More comparisons for Formidable Forms

Ready to connect Formidable Forms to your CRM?

WP Smart Consent supports both Kit (ConvertKit) and ActiveCampaign , plus 17 more destinations.

Use Kit (ConvertKit) Get WP Smart Consent Use ActiveCampaign

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