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Comparison
Brevo

Brevo

Cloud ESP
VS
Kit (ConvertKit)

Kit (ConvertKit)

Cloud ESP
Formidable Forms

Formidable Forms

For use with

Brevo vs Kit (ConvertKit)

Which CRM should you use with Formidable Forms and WP Smart Consent? Both are fully supported. Here is a side-by-side breakdown to help you decide.

Brevo

Brevo

Cloud ESP

Brevo (formerly Sendinblue) is a complete marketing platform covering email, SMS, chat, and CRM. WP Smart Consent subscribes opted-in contacts to your Brevo lists and can trigger transactional workflows immediately after checkout.

  • Budget-conscious teams needing email + SMS
  • Free plan: Yes (generous)
  • Automation: Yes
  • Ecommerce: Yes
  • Real-time sync from Formidable Forms via WP Smart Consent
Kit (ConvertKit)

Kit (ConvertKit)

Cloud ESP

Kit (ConvertKit) is the platform of choice for creators, course sellers, and online businesses. WP Smart Consent subscribes opted-in buyers and form submitters to your Kit sequences and applies tags automatically on every opt-in.

  • Creators, bloggers, course sellers
  • Free plan: Yes
  • Automation: Yes (visual automations)
  • Ecommerce: Basic
  • Real-time sync from Formidable Forms via WP Smart Consent

Feature comparison

Feature
Brevo
Kit (ConvertKit)
Pricing Free up to 9,000 emails/mo Free up to 10,000 subscribers
Best for Budget-conscious teams needing email + SMS Creators, bloggers, course sellers
Free plan Yes (generous) Yes
Automation Yes Yes (visual automations)
Ecommerce focus Yes Basic
Hosting Cloud SaaS Cloud SaaS
API REST API v3 REST API v4
Support Email (free), phone (paid) Email / live chat
WP Smart Consent sync Real-time, no cron Real-time, no cron
Custom field mapping Yes Yes
GDPR consent stored Locally in WordPress Locally in WordPress

Both integrations are fully supported by WP Smart Consent. The right choice depends on your existing stack, budget, and automation needs.

Common questions

Can I switch CRMs later?

Yes. WP Smart Consent stores consent locally first. You can change your destination CRM in the settings at any time — historical opt-ins stay safe.

Can I use both at the same time?

WP Smart Consent currently sends to one destination per source. If you need multi-destination routing, you can chain via a middleware like WP Fusion.

Does it work with Formidable Forms?

Yes. Both Brevo and Kit (ConvertKit) are fully supported as destinations for Formidable Forms opt-ins through WP Smart Consent.

More comparisons for Formidable Forms

Ready to connect Formidable Forms to your CRM?

WP Smart Consent supports both Brevo and Kit (ConvertKit) , plus 17 more destinations.

Use Brevo Get WP Smart Consent Use Kit (ConvertKit)

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