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Comparison
Mailchimp

Mailchimp

Cloud ESP
VS
Brevo

Brevo

Cloud ESP
Easy Digital Downloads

Easy Digital Downloads

For use with

Mailchimp vs Brevo

Which CRM should you use with Easy Digital Downloads and WP Smart Consent? Both are fully supported. Here is a side-by-side breakdown to help you decide.

Mailchimp

Mailchimp

Cloud ESP

Mailchimp helps businesses of all sizes grow their audience and revenue through email, automations, and analytics. WP Smart Consent instantly adds opted-in contacts to your Mailchimp audience with the correct tags and merge field values.

  • Beginners and small businesses
  • Free plan: Yes
  • Automation: Yes (Customer Journeys)
  • Ecommerce: Yes (strong)
  • Real-time sync from Easy Digital Downloads via WP Smart Consent
Brevo

Brevo

Cloud ESP

Brevo (formerly Sendinblue) is a complete marketing platform covering email, SMS, chat, and CRM. WP Smart Consent subscribes opted-in contacts to your Brevo lists and can trigger transactional workflows immediately after checkout.

  • Budget-conscious teams needing email + SMS
  • Free plan: Yes (generous)
  • Automation: Yes
  • Ecommerce: Yes
  • Real-time sync from Easy Digital Downloads via WP Smart Consent

Side by side

Feature comparison

Feature
Mailchimp
Brevo
Pricing Free up to 500 contacts, then paid Free up to 9,000 emails/mo
Best for Beginners and small businesses Budget-conscious teams needing email + SMS
Free plan Yes Yes (generous)
Automation Yes (Customer Journeys) Yes
Ecommerce focus Yes (strong) Yes
Hosting Cloud SaaS Cloud SaaS
API REST API v3 REST API v3
Support Email / chat (paid plans) Email (free), phone (paid)
WP Smart Consent sync Real-time, no cron Real-time, no cron
Custom field mapping Yes Yes
GDPR consent stored Locally in WordPress Locally in WordPress

Both integrations are fully supported by WP Smart Consent. The right choice depends on your existing stack, budget, and automation needs.

FAQ

Common questions

Can I switch CRMs later?

Yes. WP Smart Consent stores consent locally first. You can change your destination CRM in the settings at any time — historical opt-ins stay safe.

Can I use both at the same time?

WP Smart Consent currently sends to one destination per source. If you need multi-destination routing, you can chain via a middleware like WP Fusion.

Does it work with Easy Digital Downloads?

Yes. Both Mailchimp and Brevo are fully supported as destinations for Easy Digital Downloads opt-ins through WP Smart Consent.

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Ready to connect Easy Digital Downloads to your CRM?

WP Smart Consent supports both Mailchimp and Brevo , plus 17 more destinations.

Use Mailchimp Get WP Smart Consent Use Brevo

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